Welcome to AS-i-Be A Star is Bourne Clothing

The eight-pointed split star logo was designed first.

The split star logo inspired the title

 “A Star is Bourne” that evolved into our acronym,

AS-i-Be. 

Our company name, ASiBe, is pronounced (Az-i-Bee).

AS i Be is an athletic, lifestyle clothing company, which was first established in 2004 and relaunched in 2022. Our clothing represents self-empowerment, performance, and endurance.

We represent the "Star in YOU" 

Our belief in wearing our split star, saying and living in this ASiBe name

gives the individual the feeling of “It is GREAT to Be ME”. 

ASiBE clothing is inspired by athletics, philosophy, art, and music. The line consists of men and women’s athletic, lifestyle apparel.  All apparel has original graphic illustrations that are screen-printed, embroidered or hand crafted.  This also includes custom-made apparel for ASiBE sponsored athletes and talent. 

Our competitive edge lies in our quintessentially iconographic logo, media marketing expertise, and literally self-evoking universal company name.  

Speak the name, AS-i-BE and it makes an instant impression and conjures an inspired self-image.  ASiBE has learned from the companies of the past and present and looks forward to transforming and leading the athletic lifestyle industry into the future.